Responsibility for the environment is now one of the most significant considerations for consumers and businesses around the world. People judge the impact that businesses have on the environment with greater scrutiny. So the opportunity arises for organisations to boost their brand and reputation and create a sustainable advantage through green practices. By aligning with consumer values and demonstrating a strong commitment to protecting our planet, let ISO 14001 certification give your business a sustainable advantage. After all, businesses which prioritise sustainability are better placed to succeed in the future.
Figures from recent studies appear to confirm this:
- Global Google searches for topics related to sustainable products increased by around 130% between 2017 and 2022.
- 78% of consumers feel that sustainability is important.
- 55% of consumers are willing to pay more for eco-friendly brands.
- In 2021, 50% of global consumers said that they had become more eco-friendly in the past six months.
Conversely, poor environmental practices can alienate customers. Importantly, the following factors play a role in making consumers turn their backs on a brand:
- Poor environmental track record (84%)
- Unsustainable packaging (83%)
- Poor compliance record (82%)
- Irresponsible sourcing of materials (82%)
- Poor human rights track record (82%)
How can you bring your operations more in line with these values?
One way that you can demonstrate your business’ commitment to sustainability is to obtain ISO 14001 certification. In brief, this is awarded to businesses which have implemented an effective environmental management system (EMS). And ISO 14001 certification gives your business a sustainable advantage in several ways:
Improving your brand reputation:
ISO 14001 certification is recognised around the world as a mark of environmental excellence. By obtaining this certification, you are making a clear statement to your key stakeholders. (For example, your existing and potential customers, suppliers and society in general.) Above all, you are showing that you are committed to sustainability and responsible environmental management.
Increasing operational efficiency:
An effective EMS can help you detect opportunities for improvement. For instance, reducing waste, improving energy efficiency, and optimising how you use resources within your organisation. By implementing these improvements, you can reduce your environmental impact. Additionally, you can reduce costs and make cost savings.
Guaranteeing regulatory compliance:
Businesses which operate in highly regulated industries or sectors may need to demonstrate compliance with environmental regulations. Indeed, ISO 14001 certification provides a comprehensive framework for compliance, helping businesses to avoid penalties and legal risks.
Reducing environmental risks:
Environmental risks, such as pollution, climate change, and resource depletion can pose a significant threat to businesses. Here, ISO 14001 certification can help you identify and mitigate these risks. In fact, it can help you to reduce the likelihood of disruptions to your operations and supply chain. In turn, this will keep your customers satisfied.
Gaining a competitive edge:
In obtaining ISO 14001 certification, your business will stand out from your competitors that have not made the same commitment to sustainability. Of course, this can give you a competitive advantage in your marketplace, attracting environmentally conscious customers.
How can you let consumers know that you are taking steps to reduce your environmental impact?
Some businesses struggle to communicate their green credentials. Typically, for fear of people accusing them of greenwashing. However, with ISO certification under your belt and an effective EMS in place, you only need to look to how your business operates to find things which will appeal to environmentally conscious consumers. As a starting point:
Incorporate sustainability into your brand messaging:
Make sure that your brand messaging reflects your commitment to sustainability. Create a brand promise with sustainability at its core. It will reassure consumers that reducing your environmental impact is at the heart of how you deliver your products/services.
Use eco-friendly packaging:
Across the world, packaging is a huge source of waste. And consumers are increasingly concerned and frustrated about its environmental impact. Have you considered using eco-friendly packaging materials? For instance, recycled materials, biodegradable alternatives or even simply reducing the amount of packaging you use. After all, your packaging is a tangible element of your brand. So, you can show consumers that you are committed to playing your role in protecting the planet through responsible environmental management.
Communicate your sustainability initiatives:
Share your successes! Let people know about any activities or schemes you’re involved in which contribute to improving the environment. Moreover, use social media, your website, email newsletters, advertising and other channels to communicate your sustainability initiatives. For example, reducing carbon emissions, conserving water, or supporting environmental causes.
Partner with environmentally focused organisations:
Teaming up with carefully-chosen organisations which are focused on environmental issues can help you demonstrate your commitment to sustainability. And boost your brand reputation. So, consider allying yourself with local or national non-profit organisations that focus on environmental causes. Or work with suppliers that have strong sustainability initiatives.
Finally, an EMS provides a framework for continuous improvement. It helps you identify areas where you can reduce your environmental impact and implement solutions to address these areas. So, achieving ISO 14001 certification is just the start of an exciting journey of you becoming increasingly environmentally friendly. Let ISO 14001 certification give your business a sustainable advantage today!
“It seems that almost every day there’s a new story about how companies have fallen foul of their environmental duties. As an environmentalist, I am particularly passionate about ISO 14001 and its value in supporting businesses to implement and maintain an Environmental Management System so that they can operate as sustainably as possible. And, based on consumer trends, ultimately being a responsible business is good for business too.”
Steve Weaver, Director of ISO-Cert Online Ltd
For more information on ISO-Cert Online’s services or to discuss your requirements please contact us on 0333 014 7720 or email info@isocertonline.net.
Sources: The Roundup | Google | McKinsey | GWI | Facilities Management UK
